Jena McGreggor discusses corporate weblogs in the April issue of Fast Company. Some of the uses mentioned, such as project status, seem like candidates for a wiki instead of a weblog. The article makes Scoble seem like a marketing arm of Microsoft, in the same class as Macromedia blogs. I would have liked to see mention of Scoble having a Userland weblog and not a MSDN weblog.
Robert Scoble may well be one of the most powerful people in Redmond right now.
A trusted group of employees started blogs to answer users’ questions, and the blogs have grown into online communities that give Macromedia valuable customer feedback.