The software can search the database for relevant words, phrases, and even within defined time frames to gauge how often bloggers referred to a product by hour, day, week and more. It also can search for the same idea as expressed by phrases composed of different language. It encompasses a “tone engine” that, for example, ranks adjectives and descriptions on a scale to determine the degree of a blogger’s negative or positive feeling about the product or service being discussed.
Internet Retailer has an article about Blabble, a weblog search company that incorporates natural language processing when parsing weblogs. Blabble just entered its public beta stage on Monday. Take a look at a report for Bourne Supremacy for a better idea of what Blabble is offering that is different than Feedster or Technorati.