Sep30
Marketing via weblogs
Thomas Mucha of Business 2.0 takes a look at weblogs as a marketing tool. Some good quotes from Jonathan Schwartz of Sun Microsystems and David Sifry of Technorati. Technorati reports there are about 5,000 serious corporate blogs. Some good quotes.
"[T]he blog is about competitive advantage." -Jonathan Schwartz
"It's the same risk as giving someone a telephone." -Jonathan Schwartz on whether blogging poses a corporate risk
"Bloggers were talking about Kryptonite's lock problems a week before the story hit the mainstream media. If Kryptonite had been paying attention to the blogosphere, they could have reacted sooner and smarter." -David Sifry (hinting at Watchlists)
