Greg Reinacker just announced some big new products from NewsGator.
NewsGator will now make a play behind the firewall with a product loosely named NewsGator Enterprise Server. NewsGator Enterprise Software will integrate with Exchange and Active Directory and interact with Outlook Web Access, Blackberry, and Exchange ActiveSync without needing to install NewsGator Outlook Edition on desktop computers across the organization.
Greg also announced a white label version of NewsGator Online and there will be many APIs on the way for NewsGator Online.
The feedback loop taking place on Greg’s blog is very interesting. Greg is actively engaging his community and it seems to be paying off. These same users will evangelize his product within the enterprise.