Tiger launch in San Francisco

Free human being

I just got home from the Tiger launch at the flagship Apple Store in San Francisco. A crowd of over 200 people lined up to get their hands on the latest copy of an operating system for their computer. The Union Square shopping crowd was baffled at the sight of the crowd, wondering if Steve Jobs or a rock star might be inside handing out freebies. No, just some Mac geeks.

Apple normally does not allow pictures inside of their stores but they make an exception for launch events. I took a bunch of pictures and uploaded them to Flickr. Take a look if you are wondering what it is like to be a part of the Cult of Mac in San Francisco.

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Commentary on "Tiger launch in San Francisco":

  1. Justin Williams on wrote:

    Same situation in the Chicago store. I waited outside (#4 in the line) for three hours, and people kept walking up to us asking why were were waiting in line.

    It created a buzz around michigan ave. Great advertising if you ask me.