Yahoo! and Microsoft are definitely paying attention to emerging forms of data transport such as RSS. It is evident not only in their product roadmaps but also in the essential tools to help potential candidates succeed in their jobs.
Microsoft mentions RSS in 15 current job descriptions across product groups such as portable media center, marketing, and MSN. Looks like Microsoft has some plans for RSS on mobile devices.
Yahoo! mentions RSS in 12 current job descriptions including what they are calling their “open content (RSS) platform.”
Google currently has no job listings for feed technologies RSS, Atom, or even the word “blog.” Google’s job listings are much more generic and generally do not mention a specific product team.
Product teams at Yahoo! and Microsoft are building and expanding syndication technologies as future product features. It should be interesting to watch the awareness and open platform creation develop.