A few months ago Sony closed down part of San Francisco’s Russian Hill neighborhood to film a commercial with over 250,000 superballs bouncing down the hill. Sony wants to emphasize the richness of color in its televisions, and director Nicolai Fuglsig’s use of bright bouncy balls definitely illustrated that point.
The high resolution version of the 60 second commercial is about 18 MB and the crispness is worth the wait. You may also watch the smaller 5 MB video below.
I have watched the video at least 5 times already. I recommend downloading the zipped archive of the high resolution version and watching it full-screen. You can’t help but smile.
The song used in the commercial is “Heartbeats” by JosÃ© Gonzales.