Google’s shopping comparison service Froogle will now contain inventory information from local brick-and-mortar retailers like Best Buy, Circuit City, Home Depot, Bombay and CompUSA. Google will also populate the database with local merchant information from Google Base in addition to Google’s existing merchant feeds.
Users searching for a product will be shown a map with local an overlay of local stores carrying the item. Google is in a unique position to offer the service because unlike traditional shopping comparison engines that make most of their money when a user leaves the site, local search does not provide easy lead and purchase tracking. Google will make money by serving text advertisements on its search result pages.