I just noticed MSN’s Road to the World Cup site in the UK. Soccer stars such as Michael Owen, Edgar Davids, and Gianluigi Buffon are now representing their national soccer teams with individual blogs. It looks like the players are just well-known front-men who contribute quotes to a team staff member each day.
I wanted to have player or team blogs for the San Jose Clash and Los Angeles Galaxy six years ago but the tools were nowhere as advanced as they are now. Many more teams now have access to a variety of software for fan marketing.
The new site also includes the top soccer queries from MSN Search.