MSN Search is giving away prizes to searchers who pay close attention to ads in its search results. If you see a sponsored link with the words "MSN Search & Win" and click on the ad you may have won a new snowboard or maid service.
A pretty clever way to get users to pay more attention to ads in search results. Users may change their search behavior to try and trigger a prize response for sponsors such as Bugaboo, Crate and Barrel, and Design within Reach, an average $2.50 CPC on Google AdWords.


2 Comments
Commentary on "MSN Search and Win":
Subscribe to new comments
Nicole Simon on February 15, 2006 at 4:54 PM wrote: #
Add a comment
Some comments may be placed in a moderation queue to ensure topical relevancy. You may contact author Niall Kennedy directly if you prefer to comment privately.