Video publishers using Brightcove will soon be able to reach over 400,000 broadband-enabled TiVo boxes as early as next month. Videobloggers using Brightcove can expose their content to TiVo users and collect some additional advertising revenue.
Internet TV is easily mixed with content major networks. Users will watch content unaware if it took place from 2-2:30 p.m. or if it was an enclosure in a feed. Very cool.