Nike+ iPod integration
Nike teamed up with Apple to offer new products and services combined with the iPod nano. The new partnership will include electronics, clothing, and online services for people who like to listen to music while working out. Apple claims 50% of iPod owners use their music players during a workout. The new campaign is called Nike+ and features community and social networking components. The first product is the Nike+iPod Sport Kit, a $29 accessory connecting your shoe and your iPod. Runners can place a small sensor under their shoe insole and connect a receiver to their iPod nano to...
