comScore breakdown of Technorati traffic

Technorati comScore graph

comScore Media Metrix has published a breakdown of Technorati’s visitors as well as inbound and outbound link traffic. comScore now tracks over 4.5 million monthly unique visitors to Technorati as of April 2006.

Of those people visiting Technorati.com in April, 29.6 percent arrived at the site via MySpace.com. Similarly, 26.6 percent of those leaving the site immediately went to MySpace.com. The high level of cross-visitation suggests a symbiotic relationship between the two sites.

Yahoo!, Wikipedia, eBay, and MSN are also high sources of traffic according to comScore. No mention of Google, or Technorati’s media partners in the comScore analysis. Technorati’s largest age demographic is 35-54 year olds (36%).

I’ve seen many instances of the “MySpace effect” on the growth of online startups. YouTube, Userplane, and Slide are just a few companies benefiting from easy integration with MySpace and its millions of users.

1 comment

Commentary on "comScore breakdown of Technorati traffic":

  1. Declan on wrote:

    Thanks for sharing this Niall. Would be interesting to know how much of this traffic was attributable to the Firefox search engine add-on and the Technorati Mini. Both features have significantly increased my Technorati usage. Is there any correlation between when they launched and traffic growth?