Posts from October 2008

On Tuesday Yahoo! launched its Open Strategy, exposing Yahoo! account data and social connections to third-party developers. Yahoo! Open Strategy is the third pillar of faith announced by CEO Jerry Yang last year during the company's rebirth. Y!OS is the new glue connecting the next versions of Yahoo!'s own properties and will eventually power more relevant advertising across the network. In this post I will provide an overview of the new Yahoo! services and its impact on both Yahoo! and third-party developers. Yahoo! Open Strategy is one of the keynote presentations at Widget Summit next week.

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Every day our web applications ignore useful visitor data. We respond to single request based on a domain and a path without listening to the capabilities, location, preferences, and favorite interactions of our visitors and their requesting agent. A few weeks ago I challenged a room full of designers at PARC to rethink what's possible on the Web and rely on adaptive programming techniques to serve the right content to the right audience at the right time. I titled the 50-minute talk "Better Design Through Code" and walk through latent capabilities of servers and browsers ready and waiting to deliver personalized, adaptive content to unique Web visitors.

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