Guinness event next Wednesday
You know it is going to be a good day when you receive an e-mail from Guinness inviting you to an all you can drink party to learn more about your favorite beer and give feedback.
Category Archives: Marketing
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Gator EULA prohibits uninstallers
Ben Edelman read through the 63-page EULA for Gator and found some pretty interesting clauses. You agree that you will not use, or encourage others to use, any unauthorized means for the removal of the GAIN AdServer, or any GAIN-Supported Software from a computer. Ad-Aware and Spybot are of course not on the approved list. Gator displays advertisements on a computers with its software installed. These advertisements are triggered by the sites you browse, often showing a competitive offering for e-commerce sites. Like spam, the way to make companies like Claria (makers of Gator) go away is to simply not...
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Marketing via weblogs
Thomas Mucha of Business 2.0 takes a look at weblogs as a marketing tool. Some good quotes from Jonathan Schwartz of Sun Microsystems and David Sifry of Technorati. Technorati reports there are about 5,000 serious corporate blogs. Some good quotes. "[T]he blog is about competitive advantage." -Jonathan Schwartz "It's the same risk as giving someone a telephone." -Jonathan Schwartz on whether blogging poses a corporate risk "Bloggers were talking about Kryptonite's lock problems a week before the story hit the mainstream media. If Kryptonite had been paying attention to the blogosphere, they could have reacted sooner and smarter." -David Sifry...
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Corporate branding on New York subways?
New York City's Metropolitan Transportation Authority is exploring selling naming rights to its subway stations, bus lines, bridges and tunnels. Mayor Bloomberg has also proposed selling naming rights to the city's parks. What's in a name?...
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NY Times: As Doctors Write Prescriptions, Drug Company Writes a Check
New York Times: "A code of conduct adopted in 1990 by the American Medical Association suggests that doctors should not accept any gift worth more than $100, but the guidelines are widely ignored."...
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CC Lemon Simpsons ads
Japander.com has CC Lemon ads online featuring the Simpsons family! (via Boing Boing)...
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Headvertise. Temporary tattoos for money
Kapust-Allen Enterprises is looking for college students interested in wearing a different temporary tattoo on their head every week. "The average student will earn $150 per week."...
