Recently in Windows Live Category

Microsoft search initiatives including MSN Search and Windows Live Search.

  1. Sep06

    Microsoft AdCenter classifies web users into 18 categories

    Microsoft's adCenter online advertising product includes behavioral targeting, a way to predict a customer's age, gender, and other demographic information based on search queries and web browsing behavior. Yesterday Microsoft began incorporating behavioral targeting into adCenter, classifying users into 18 "audience segments."

    Web users tracked by Microsoft are currently identified in one or more categories including mobile users, Internet power users, gamers, movie watchers, new/expecting moms, parents, and several categories encompassing travel searchers, and auto buyers and researchers.

    Once a user is classified, a site such as Live.com can suggest the best homepage gadgets for an expectant mother, gamer, or movie watcher. I hinted at some of these adaptive personalization technologies in the adaptive personal homepage section of my customized homepage post published on Monday.

    You might never realize the information and profiling gathered at every swipe of your Costco card or every visit to a portal, but it's being used by marketers and product planners every day.

  2. Aug08

    Leaving Microsoft

    I am leaving Microsoft to start my own company. My last day at Microsoft is next Friday, August 18. It's uncertain whether Microsoft will continue the feed platform work I started, but it's some good stuff so I hope they do.

    Ray Ozzie

    RSS is the internet's answer to the notification scenarios we've discussed and worked on for some time, and is filling a role as "the UNIX pipe of the internet" as people use it to connect data and systems in unanticipated ways.

    I joined Microsoft in April excited to change the world and build an Internet-scale feed platform to power the experience of Microsoft's hundreds of millions of users as well as opening up the feed experience to outside developers to leverage in their own applications. The opportunity presented to me was extremely unique and a way to change how the world interacts with syndication technologies such as RSS, RDF, and Atom. The launch of Windows Live and Ray Ozzie's vision of Internet services disruption made me believe Microsoft was serious about the space and not being left behind in yet another emerging industry as they had been with the web browser and search.

    The Windows Live initiative got off to a huge start, with lots of new services created and an "invest to win" strategy in the new division. There were so many new programs created and headcount opening up Microsoft told Wall Street it would be spending $2 billion more than anticipated in the short-term to cover these new costs including over 10,000 new hires over the last fiscal year.

    Microsoft stock price April 2006-August 2006

    The stock plummeted on the announcement Microsoft did not have its costs under control. Microsoft's market cap lost close to $59 billion in the six weeks after I joined and second quarter financials were released, more than the GDP of Ecuador and over half the market cap of Google. What do you do when the market responds to your 6 month-old online services strategy by reducing your valuation by 1.5 Yahoos? Windows Live is under some heavy change, reorganization, pullback, and general paralysis and unfortunately my ability to perform, hire, and execute was completely frozen as well.

    I'm happy with what I was able to accomplish as a team of one attached to the Windows Live Alerts group. If we had the resources I truly believe we could have tackled the number of users Hotmail, Messenger, Spaces, or even Internet Explorer might supply, and then ask for more by opening up the platform to the world. I was able to borrow resources here and there, but there was no team being built around the platform in the foreseeable future. I could have stayed at Microsoft, waited for the other 85% of the company to ship their products, and then hope support for my group might be back on track again, but I didn't want to sit around doing little to nothing until Vista, Office, and Exchange ship. It's easier to get funding outside Microsoft than inside at the moment, so I am stepping out and doing my own thing.

    So what's next? I had a few startup ideas before joining Microsoft and those never went away. I want to change the way the world thinks about personal data, publishing, and search and I might have the right opportunity to do just that. The product(s) will hopefully be profitable in under a year and not rely on advertising revenue to get there. I fully own my IP rights again on August 19, so I won't be talking much about past inventions until then to limit legal hassles (I invented this before Microsoft, but still playing it safe).

    I'd also like to help out my friends with startups a bit more, and make sure they have everything they need to succeed. It was great to see Automattic engage the WordPress community last weekend at WordCamp and I'm proud of the work Om is doing with his new media empire. As long as I have a successful business paying the mortgage I'd love to continue helping out local startups in various ways without the many conflicts of interest that come with being part of a big company. On a similar note I've received a good response from people wanting to work together on a new venture and can see the tremendous opportunity ahead from many talented people building smart small agile businesses focused on thrilling users.

    I'm driven by the many opportunities ahead to develop new user-centered products. I'll be writing lots of Python in the coming weeks and months and I have a few good blog posts on feed syndication planned in the next week as I wind down at Microsoft. My personal contact information remains the same.

  3. Jun15

    Live.com has a new look, new config options

    Windows Live basic set

    Live.com is sporting a new look tonight and I like it. The new header graphic draws attention to the search box and login, two services that help drive revenue. The Live.com homepage now has five different groups of preselected gadgets for users to fill up their homepage quickly. You can choose a basic set (news, weather, stocks), a news set, sports set, entertainment set, or all of the above.

    Windows Live world cup set

    There is even a set of World Cup gadgets to help you track the latest soccer information on every visit. The soccer page includes videos tagged "worldcup" on YouTube, image search results for "world cup," and world cup news stories from FoxSports, BBC, and ESPN. To answer Danny Sullivan, yes my Windows Live colleagues are doing something.

    I like the new easy gadget selection to help users get over the paralysis of a blank page they need to fill with more content. Five choices keeps things simple and makes setup a lot easier.

  4. May12

    DOJ clears IE7 search preferences

    The Department of Justice cleared the search box feature in Internet Explorer 7, calling it respectful to "users' and OEM's default choices and is easily changed." Windows Live Search is the current default search engine in Internet Explorer 7. Google was not happy with the browser defaults and complained to the antitrust division. (via Search Engine Watch)

    Windows Vista beta 2 welcome center

    The article also mentions a resolved issue with the "first-boot" experience in Windows Vista. I just installed Vista beta 2, and my first screen was a "Welcome Center" with a few control panels and tweaks. The first boot experience in Internet Explorer 7 helps you pick a default language and asks if you would like to turn on anti-phishing so I have no idea what the past complaint was about there.

  5. Apr12

    Start pages do have revenue

    A few blogs -- Richard MacManus and others -- have pointed to my post from Monday as "confirmation" that Live.com is the new homepage, and it must be true because a future employee of Microsoft said it. There could be a little more research from the publishers, but this is the wild west known as the blogosphere after all.

    My information about Live.com came from the Windows Live launch last November when Bill Gates mentioned it on stage. The news is not new, and the products discussed such as Internet Explorer 7 and Windows Vista haven't even launched yet.

    As for comments about losing advertising revenue by serving up a search box, remember that search is a revenue-generating activity for each provider and some companies make money from their personalized home pages by selling special default feeds such as placing ESPN for sports content and not Fox.

    In short: the best way to confirm that a new feature exists is when the code gets locked for release and until then many things are possible. The past can hold some queues but just like a company reorganization -- just happened at Windows Live -- things can change.

  6. Mar08

    Windows Live Search updates

    Search icon

    Microsoft introduced a new front-end for MSN Search data last night on Live.com, the new default homepage for Internet Explorer users. The new features improve the search experience for novice users with a more familiar interaction and customization.

    Windows Live Search

    Scrollbars, no next button

    Microsoft found about 60% of their users request more than one page of results for services such as image search. They redesigned the experience, replacing the "next" and "previous" buttons common on other search sites with a with a draggable scroll up or scroll down slider that requests new result sets in the background.

    Windows Live Image Search

    Choose your thumbnail size

    Thumbnails for any image search can be resized on-the fly using a special slider in the results page. The slider and resized images allow you to adjust the number of results you can see in each page view. The new image search also uses a slider to access next and previous data sets.

    Hovering over any image reveals more information such as the dimensions of the image, file size, file name, and location.

    Feed preview

    Every feed search result can now be previewed in a special pane before subscribing to the feed on Live.com.

    Live.com search macros

    Search macros

    The average Windows Live Search user would probably never add search operators but with search macros all they need to do is add a macro and build on top of someone else's complex search.

    More advanced users can setup their own macro for preferred review sites, conservative bloggers, or whatever else is of interest. It's part Rollyo, part OpenSearch, and opens up many advanced features for geeks to help more novice searchers.

    The first set of macros were created by Windows Live Search team members but Brady Forrest of the Search team helped some ETech attendees create their own for inclusion on the site when it opens to the public in a few weeks.

  7. Feb14

    MSN Search and Win

    MSN Search is giving away prizes to searchers who pay close attention to ads in its search results. If you see a sponsored link with the words "MSN Search & Win" and click on the ad you may have won a new snowboard or maid service.

    MSN Search and Win

    A pretty clever way to get users to pay more attention to ads in search results. Users may change their search behavior to try and trigger a prize response for sponsors such as Bugaboo, Crate and Barrel, and Design within Reach, an average $2.50 CPC on Google AdWords.

  8. Jan26

    MSN Spaces upgrade: more photos, more locations, and search

    Microsoft just announced major upgrades to MSN Spaces.

    Highlights

    The new MSN Spaces search appears to be a scoped MSN Search query with a new Spaces search UI based on the RSS feeds on the search result page. Adding "site:spaces.msn.com" to your MSN Search currently yields better results.

  9. Jan18

    MSN Spaces adds World Cup stars

    I just noticed MSN's Road to the World Cup site in the UK. Soccer stars such as Michael Owen, Edgar Davids, and Gianluigi Buffon are now representing their national soccer teams with individual blogs. It looks like the players are just well-known front-men who contribute quotes to a team staff member each day.

    I wanted to have player or team blogs for the San Jose Clash and Los Angeles Galaxy six years ago but the tools were nowhere as advanced as they are now. Many more teams now have access to a variety of software for fan marketing.

    The new site also includes the top soccer queries from MSN Search.

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  10. Jan13

    Windows Live Expo

    Windows Live Expo screenshot

    Microsoft getting ready to launch new online classifieds system and social networking site called Windows Live Expo. Windows Live Expo allows users to post ads for free in a variety of categories including items for sale, personal ads, jobs, and events. Other teams within the Windows Live group have added functionality on top of the online service including placing listings with one click to a MSN Spaces blog or limiting the visibility of your listings to a social network defined by your Messenger friends list.

    A team within Microsoft has been working on the product since April 2005 and hired its first engineer in May 2005. Windows Live Expo was previously known under codename "Fremont" and the Messenger integration was previously under codename "Casbah." Windows Live Expo has been running a limited beta of 13,000 Microsoft users for the last month. The team's plans became public after a Microsoft employee in China published an internal e-mail to his MSN Spaces blog last month. You can follow the latest news about Windows Live Expo on the team's blog and the team is currently accepting beta tester signups.

    The online service integrates with other Windows Live properties such as Spaces, Messenger, and Local, creating a total integrated experience unmatched by current players. Integrate this new product with click to call and I think Windows Live Expo could really take off!

    Tags: , , ,

Niall Kennedy Niall Kennedy is a web technologist in San Francisco, California in the United States. I am very interested in the world of... MORE »

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