Category Archives: Marketing

Gator EULA prohibits uninstallers

Ben Edelman read through the 63-page EULA for Gator and found some pretty interesting clauses. You agree that you will not use, or encourage others to use, any unauthorized means for the removal of the GAIN AdServer, or any GAIN-Supported Software from a computer. Ad-Aware and Spybot are of course not on the approved list. Gator displays advertisements on a computers with its software installed. These advertisements are triggered by the sites you browse, often showing a competitive offering for e-commerce sites. Like spam, the way to make companies like Claria (makers of Gator) go away is to simply not…

Marketing via weblogs

Thomas Mucha of Business 2.0 takes a look at weblogs as a marketing tool. Some good quotes from Jonathan Schwartz of Sun Microsystems and David Sifry of Technorati. Technorati reports there are about 5,000 serious corporate blogs. Some good quotes. “[T]he blog is about competitive advantage.” -Jonathan Schwartz “It’s the same risk as giving someone a telephone.” -Jonathan Schwartz on whether blogging poses a corporate risk “Bloggers were talking about Kryptonite’s lock problems a week before the story hit the mainstream media. If Kryptonite had been paying attention to the blogosphere, they could have reacted sooner and smarter.” -David Sifry…