Why bloggers are good for profits

Paul Carr of The Guardian writes about how The Guardian and other media outlets have embraced bloggers and seen monetary results. Free content for partners equals more traffic, profit, and credibility for the paper.

The trial came about when we modified our site to allow Google news users to access one free article from our paid archive before they hit our subscription wall. The system worked brilliantly, and we realised very quickly that it could be modified to allow single-page access to visitors from any site we chose. We emailed a few of our blog buddies inviting them to try it out – and of course they were delighted to be able to link to content that was previously out of bounds. Since implementing the system, our traffic has gone up alarmingly and our weekly paid subscriptions have increased by 20%. And we’re just small fry.

Saturday events

There are a lot of cool technology events in San Francisco this Saturday. I plan to attend the Bay Area Mobility Forum and the geek dinner.

  1. At 2 p.m. the Bay Area Mobility Forum features a presentation by Ray Rischpater on BREW development.
  2. At 4 p.m. the San Francisco WordPress Meetup may be happening at Cafe Royale. So far the event has no confirmed attendees.
  3. Michael Creasy and Robert Scoble are hosting a geek dinner at Barney’s Gourmet Hamburgers in Noe Valley. These geek dinners are always a fun and informal way to get to know other technology folk in the area.

If you have been a bad geek you may need to attend the Folsom Street Fair on Sunday.

Yahoo! web services wishlist

Jeremy asks about web services I would like to Yahoo! offer. How about being the my online storage and synchronization center? I could add an entry to my OS X address book and the entry is reflected in my Yahoo! Address Book. I could easily add photos to Yahoo! Photos from my desktop. Notepad becomes a general note center and I can even download the contents to an iPod. Briefcase can store some documents. Yahoo! makes money by selling extra storage.

The State of Online Journalism presentation

Tonight I attended The State of Online Journalism event hosted by the Online News Association and held at CNET headquarters. I recorded each presentation and took a few pictures. The audience was a mixed crowd of technical knowledge. Jeff Veen made a comment about DRM and a few audience members were not sure what that term meant. I uploaded my pictures of the speakers to Flickr. The first presenter was Jeff Veen of Adaptive Path. Jeff talked about weblogs and personal publishing as a distributed and real-time news source. He used an example of his personal investigation into the source of some smoke over downtown San Francisco that was not covered by traditional media outlets. He used good examples of companies still around today (radio, travel agents) that had to adapt to the way technology changed their business. I recorded Jeff’s speech (23:35, MP3). Next Mary Hodder of Technorati talked about how bloggers affect journalism. Jackson West of SFist.com talked about collaborative journalism on his site and the process involved with getting SFist started. Jackson referred to blogging as seventy-five percent white males, because those are the people who can afford computers, know how to read, and who can spend some time writing. Definitely not politically correct and he did not provide any data to back up his claim. I recorded Mary’s speech (10:32, MP3). The last session covered the role and impact of news aggregators. Jeff Pelline, editor of News.com, mentioned that News.com is currently working on restructuring its story pages because they are the first point of entry for so many visits due to linking and RSS feeds. News.com has incorporated what it calls “swarming features” influenced by Slashdot. Bill Gannon, editorial director of Yahoo! News, mentioned that the birth of Yahoo! News was when Jerry Garcia died (August 9, 1995) and they felt a need to feature such news prominently on Yahoo’s home page and provide a way for visitors to learn more. Bill embraces Yahoo’s pop culture news status and dismisses Google News as a direct competitor. Scott Rosenberg of Salon thinks the terms “aggregator” and “RSS” are terms of confusion and the industry is in need of new ways of referring to this technology. He thinks aggregation is at the same point now as the Web was in 1994. Tim Olsen, director of KQED Interactive, mentioned some of the ways his organization works with local businesses to produce content in ways that are mutually beneficial. I recorded the entire panel session complete with questions and answers (39:25, MP3).

Fantasy sports at work

Challenger, Gray & Christmas, an outplacement company, estimates fantasy sports leagues cost U.S. employers $36.7 million every day. The estimate assumes 14 million people play fantasy sports and each of those players spends 10 minutes every workday managing his or her team. Multiply 14 million by $2.62, the average amount an American worker gets paid in 10 minutes, and you reach the estimated number. What’s the total cost of blogging? I am sure a study will come out and sites such as TypePad, LiveJournal, and Blogger will be on corporate block lists just as Yahoo! Mail and Yahoo! Groups is blocked by employers now.