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Procter & Gamble creates Cover Girl music label

Posted byNiall Kennedy July 11, 2004
Procter & Gamble has partnered with Atlantic Records to create a Cover Girl music label. CG Vibesplans to promote itself on social networking site Tickle.com. In need of a targeted sell, a consumer staples company decides to use the online world to target women and help sell more makeup.
Posted byNiall KennedyJuly 11, 2004Posted inMusic

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