Adidas MLS soccer deal: 10 years for $100 million

Adidas secured exclusive rights to Major League Soccer clothing and equipment for the next 10 years. The deal is reportedly worth over $100 million according to The Financial Times and $150 million according to the Washington Post. Adidas will be the only sports brand advertised during television broadcasts of MLS games and English language broadcasts of the 2006 World Cup. Adidas was able to sign an entire league for less than one-fifth the cost of Nike’s £300 deal with Manchester United. Hopefully all twelve team’s jerseys will not use the same style. Adidas is currently using its Shark jersey with teams around the world.
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