Technorati trademarks

On August 26, 2004 Technorati filed a trademark application for “attention index” (serial number 78474374). This move shows Technorati is serious enough about Attention.xml to file a trademark application with the Patent Office.

Technorati also has a Goodpoint trademark about to clear. I have no idea what the significance of that trademark is about but it was filed while Krisztina Mendonca (GoodPoint Web Design) was doing contract design work for Technorati.