Underpants gnomes

Underpants gnomes

The second season of South Park contained a hilarious take on startup business models. I reference the clip all the time but some people have no idea what I am talking about. So here is a clip of the underpants gnomes.

  1. Collect underpants
  2. ?
  3. Profit

Many startups are currently in phase 1: the collect underpants mode. The companies have a business plan but to most users it seems like a big question mark.

I classify Technorati as still in phase 1 — collect posts and links — with phase 2 gradually coming into public view.

1 comment

Commentary on "Underpants gnomes":

  1. Jay Fienberg on wrote:

    Love that episode–glad you put the clip up. Of course, we’ll never be able to think of Technorati again without thinking of the underpants gnomes. . .