May08

Underpants gnomes

Underpants gnomes business plan

The second season of South Park contained a hilarious take on startup business models. I reference the clip all the time but some people have no idea what I am talking about. So here is a clip of the underpants gnomes.

  1. Collect underpants
  2. ?
  3. Profit

Many startups are currently in phase 1: the collect underpants mode. The companies have a business plan but to most users it seems like a big question mark.

I classify Technorati as still in phase 1 -- collect posts and links -- with phase 2 gradually coming into public view.

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  1. Author Profile Page Jay Fienberg on May 9, 2005 at 9:49 AM wrote: #

    Love that episode--glad you put the clip up. Of course, we'll never be able to think of Technorati again without thinking of the underpants gnomes. . .

Niall Kennedy Niall Kennedy is a web technologist in San Francisco, California in the United States. I am very interested in the world of... MORE »

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