Underpants gnomes

Underpants gnomes

The second season of South Park contained a hilarious take on startup business models. I reference the clip all the time but some people have no idea what I am talking about. So here is a clip of the underpants gnomes.

  1. Collect underpants
  2. ?
  3. Profit

Many startups are currently in phase 1: the collect underpants mode. The companies have a business plan but to most users it seems like a big question mark.

I classify Technorati as still in phase 1 — collect posts and links — with phase 2 gradually coming into public view.

One comment on “Underpants gnomes

  1. Love that episode–glad you put the clip up. Of course, we’ll never be able to think of Technorati again without thinking of the underpants gnomes. . .

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