I was searching Google this morning and I noticed some new links under the top search result. I was searching for FTP software Transmit and I noticed four screenshots immediately below the search result for transmit.
How interesting! People searching for Transmit can immediately view screenshots of the application. A search for Technorati reveals a few chosen links within Technorati’s many web pages as well.
So what’s going on? My guess is Google is experimenting with ways of surfacing multiple results within the same domain. We currently see this exposure of up to four links for the top search result only with an option to explore more results from the result’s domain. I also think Google is trying to direct searchers to specific sections underneath the top result so they can drill-down to their final destination a bit easier.
I am looking into it a bit more since I would like to control those supplemental four links if I can but feel free to let me know any theories you may have as you try your own searches.