Underpants gnomes

The second season of South Park contained a hilarious take on startup business models. I reference the clip all the time but some people have no idea what I am talking about. So here is a clip of the underpants gnomes.

Collect underpants
?
Profit

Many startups are currently in phase 1: the collect underpants mode. The companies have a business plan but to most users it seems like a big question mark.

I classify Technorati as still in phase 1 -- collect posts and links -- with phase 2 gradually coming into public view.

Technorati Tags: southpark

Posted at 11:14PM

Updated at 12:41AM

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1 Comments

Jay Fienberg on May 9, 2005 at 9:49 AM wrote: #

Love that episode--glad you put the clip up. Of course, we'll never be able to think of Technorati again without thinking of the underpants gnomes. . .

Underpants gnomes