Wired Magazine : The (Evil) Genius of Comment Spammers

Steven Johnson writes in this month’s Wired Magazine about the battle over content spam in weblogs. “[S]pammers weren’t trying to win the attention of the bloggers or their readerships. They were trying to win the attention of Google, like the high school bully beating up the class nerd to impress the homecoming queen. The nerd feels violated, but the truth is that it isn’t really about him at all.”