Heath Row of Fast Company posted a partial transcript of Jonathan Abrams’ keynote at SXSW Interactive.
A lot of people want to create a viral service. Friendster goes beyond this viral marketing that people talk about. It’s something I call viral nagging. People get peer pressure from their friends to sign up, improve their profile, and change their photo. That’s more powerful than anything I could do. Instead of a site like Match.com where you build a site and hope your friends find you, you build your site with them.