Major League Baseball now runs Major League Soccer’s web presence
Sports on Earth, a wholly-owned subsidiary of Major League Baseball, now runs the Internet operations of Major League Soccer. The online sports content business expands, and needs some blogging influence! Technorati should pitch the team marketing departments interested in tracking and assisting fan sites. Six Apart or Userland could help with player journals. Teams need their own templates for blogging sites as well, to help with grassroots marketing efforts.