Vividence search engine report

Posted byNiall Kennedy
Vividence has a semi-annual report on the search industry. PDF link to report. In its May report Google received top rank for customer experience and satisfaction, and last for ad activity. Customer experience and satisfaction rankings:
  1. Google
  2. Yahoo!
  3. Ask Jeeves
  4. Lycos
  5. MSN
Ask Jeeves and MSN had a similar pre-search brand image, but MSN did not deliver the same post-search experience. 75% of users say they have one primary search engine. “Although actual search results returned by the leading five search engines do not differ substantially by some measures, Google users reported a higher perceived rate of success and satisfaction with search results.”