Cal Athletics LookSmart search partnership

LookSmart will develop a branded search property for Cal Athletics available at CalBears.com, CalBearsSearch.com and via a toolbar application. “Each time users click on a paid listing, a portion of the revenue will go to support Cal Athletics.” It would be nice if they had a Grub promotion to help utilize all those idle computers and open bandwidth. If all search engines provide a similar impression of a result to their users, the move towards cobrand benefits could be big. Think of iWon.com of years ago.