Athens 2004 Web site linking policy

The official Web site of the Athens 2004 Olympic Games has a hyperlink policy they would like all Web sites to adhere to.
  1. “Use the term Athens 2004 only, and no other term as the text referent.”
  2. Send a request letter to the Internet Department with a description of your site, reason for linking, the unique URL containing, the link, and your e-mail contact.
How odd. Such policies never work, and might serve as a nice way to aggregate news coverage. I am sure the official site of the Olympics does not need the PageRank help.