4orty2wo Entertainment event tonight

Jordan Weisman, Sean Stewart, and Jim Stewartson 4orty2wo Entertainment are speaking tonight at the San Francisco International Game Developers Association about alternate reality games and I Love Bees, the highly successful marketing campaign created for the launch of Halo 2. The hype around Halo 2 led to over $125 million in sales on its first day in stores.

I am really looking forward to this event. The website says free booze, so if you are in San Francisco and are interested in viral marketing and engaging users in very creative ways you should come!

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