MSN Search and Win

MSN Search is giving away prizes to searchers who pay close attention to ads in its search results. If you see a sponsored link with the words “MSN Search & Win” and click on the ad you may have won a new snowboard or maid service.

A pretty clever way to get users to pay more attention to ads in search results. Users may change their search behavior to try and trigger a prize response for sponsors such as Bugaboo, Crate and Barrel, and Design within Reach, an average $2.50 cost per click (CPC) on Google AdWords.