Yahoo! Local adds microformats

Yahoo! + microformats

Yahoo! Local has added microformats support — including hCard, hReview, and hCal markup — to almost all of its business listings, search results, events, and reviews. The new markup allows parsers of Yahoo! Local pages such as web browsers and search engine to automatically recognize the structured contact, review, and calendar data present on Yahoo! Local pages.

Yahoo! Local is an entry point for small businesses on the web. The new markup should help Yahoo! market its listing services as optimized for machines and humans, giving businesses optimal exposure for their extended listings.

The new microformats markup on Yahoo! Local can also serve as a lightweight API allowing developers to easily pull out content from web pages.