Feed statistics and advertising company FeedBurner has acquired web page tracker Blogbeat for an undisclosed sum. Blogbeat is located in Raleigh-Durham, giving FeedBurner a presence on the east (web stats), center (hq), and west (bizdev) in the U.S..
Google has a good opportunity to strongly compete in the same space. If the company introduces feed subscription tracking and advertising it could have Measure Map, Google Analytics, Sitemaps, and AdSense accessible through one blog tracker. FeedBurner has a good headstart and a lot of expertise in their market to keep moving fast and staying ahead of the giants.
Paying Blogbeat members are getting their money back. FeedBurner plans to have initial integration of the new product by the end of the year.