Fast Company on blogging

Jena McGreggor discusses corporate weblogs in the April issue of Fast Company. Some of the uses mentioned, such as project status, seem like candidates for a wiki instead of a weblog. The article makes Scoble seem like a marketing arm of Microsoft, in the same class as Macromedia blogs. I would have liked to see mention of Scoble having a Userland weblog and not a MSDN weblog.

Robert Scoble may well be one of the most powerful people in Redmond right now.

A trusted group of employees started blogs to answer users’ questions, and the blogs have grown into online communities that give Macromedia valuable customer feedback.

Mark Cuban’s new blog

I am enjoying Mark Cuban’s new blog. An inside look at the industry from a well known source. During his 60 Minutes interview aired February 15, 2004 Steve Kroft mentions that “his email address is posted on the Mavericks’ Web site so he can get feedback from the fans. He answers as many as he can during halftime.”

In today’s entry Mark Cuban creates a 360 degree view of reporter and his subject, and invites the public into an otherwise private conversation.

I told them that rather than providing any commentary or quotes to them on this matter, or on any upcoming matters, I would be posting whatever I had to say on my blog. They were not happy. “How are we going to ask you follow up questions?” I explained that he could email me directly or from the site, but that I would most likely post his question and my response.