eBay acquires Shopping.com for $620 million

eBay has agreed to acquire shopping comparison site Shopping.com for $21 a share in cash, or about $620 million. Shopping.com just went public in October. Bill Cobb, president of eBay North America, told the Wall Street Journal eBay became interested in the comparison shopping sector after they noticed sellers listing on both shopping comparison sites and eBay.

I am not sure this acquisition will cause other players such as Yahoo! or Google to acquire a shopping comparison site such as PriceGrabber or NexTag. Epinions was not mentioned in the press release but I am sure eBay would like to provide more reviews and general product research for its customers before purchase.

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