Wall Street Journal opinion piece by Allen Barra. His focus is on building the game from the grassroots, like minor league baseball, instead of focusing on big market plays like the NBA. I agree. I have had a similar conversation with Dave Oster, GM of the Lake Elsinore Storm. They are successful by creating an experience. They work with the local community, and secure promotional partnerships. Corporate sponsorships are all over the stadium and the sponsors are treated well. Merchandising gives small teams a competitive edge and forces creativity.