M.L.S. Making an Effort to Attract Hispanic Fans Some interesting stats in this New York Times article regarding Latinos and M.L.S. “In 2002, 30 percent of the people attending M.L.S. games were Hispanic. On the field, 20 percent of the players had Latino backgrounds.” Anschutz Entertainment Group owns part of the rights to the Mexican national team as well as the Libertadores Cup.