T-shirt television

Brand Marketers of San Francisco introduced the marketing world to moving image advertising on a t-shirt at E3 and Wired NextFest over the last week. Hollywood Reporter profiles the new technology.

The t-shirts are embedded with 11-inch monitors and four stereo speakers and can play any type of media. Fox plans to use the devices to promote its upcoming movie, “I, Robot.” (via BoingBoing)