NewsGator and Six Apart, the leading provider of weblog publishing software, announced a co-marketing relationship focused on enterprise sales of the two companies’ leading technology platforms. NewsGator also announced that it will be releasing new plug-ins and other technology to make it simple to post feed content from NewsGator products to Six Apart blogs in Movable Type and TypePad. The companies plan significant future co-development work to enhance the experience for RSS and blog customers.
Andrew Anker, Executive Vice President of Six Apart, said “We’re very pleased to partner with NewsGator as they continue to make it easy for their big installed base of weblog readers to become weblog creators. Tighter integration between NewsGator’s products and Movable Type and TypePad will be great for our mutual customers.”
Greg Reinacker, founder and CTO of NewsGator, said, “We’re very excited about these strategic partnerships. Closer integration with other applications, including the leading desktop reader and the leading weblog publishing systems, will significantly enhance the RSS experience for consumers and enterprises, and our arrangement with Moreover strengthens our content offerings as well. Combined, these arrangements signify our ongoing investment as the leader in the RSS platform space to ensure that this technology penetrates as rapidly as possible.”
NewsGator Technologies announced a co-marketing relationship with Six Apart yesterday. NewsGator will resell Movable Type and Six Apart will resell NewsGator for Outlook to its corporate customers. The two companies are also planning joint development work. NewsGator will release a plugin in the next week that lets NewsGator for Outlook users post to Movable Type and TypePad. From the NewsGator press release: