The Presidential ImagePower study from branding company Landor Associates and research firm Penn, Schoen and Berland revealed the perceptions of George W. Bush and John Kerry by undecided voters. 1,262 Internet survey respondents associated brands with the candidates. George W. Bush was the unanimous choice for Ford, IBM, and Bud Light. Presidential brand association
The Presidential ImagePower study from branding company Landor Associates and research firm Penn, Schoen and Berland revealed the perceptions of George W. Bush and John Kerry by undecided voters. 1,262 Internet survey respondents associated brands with the candidates. George W. Bush was the unanimous choice for Ford, IBM, and Bud Light.