Bluetooth transfer of webpage data

The Bluetooth Special Interest Group (SIG) announced wireless transfer of contact, calendar, and notes information via what it’s calling TransSend. It implements the Object Exchange (OBEX) standard you may have used to “beam” someone your contact information in the past. You can send vCard, vCal, vNote, plain text, or image files from a Personal Computer (PC) to supporting handsets.

An ActiveX plugin for Internet Explorer lets users send content from a web page to their mobile phone. You can send driving directions, your contact information (info), or event data.

Sounds cool, but it looks like the plugin is relying on proprietary markup for recognition instead of using something like microformat markup. According to Phone Scoop not many United States (U.S.) have an open OBEX profile, further limiting the usefulness of the extra markup.