The Nike Mayfly running shoe wieghs 4.8 ounces and has a recommended lifespan of 62 miles. Only 5,000 of the $45 shoes (72 cents a mile) will be sold nationwide. ESPN notes that “Nike’s Mayfly was inspired by the ideal set forth by Nike founder Bill Bowerman, who envisioned a shoe that would provide enough support for a runner during a race, but would fall apart once that runner crossed the finish line.”…
Category Archives: Sports
Adidas 1 running shoe
Adidas will introduce a $250 running shoe in December that alters its properties based on real-time measurements. Michel Marriott of The New York Times writes about the new shoe in today’s issue. Each second, a sensor in the heel can take up to 20,000 readings and the embedded electronic brain can make 10,000 calculations, directing a tiny electric motor to change the shoe. The goal is to make the shoe adjust to changing conditions and the runner’s particular style while in use. The heel contains a sensor and magnet to gauge the cushioning needed and relay the data to the…
Major League Baseball now runs Major League Soccer’s web presence
Sports on Earth, a wholly-owned subsidiary of Major League Baseball, now runs the Internet operations of Major League Soccer. The online sports content business expands, and needs some blogging influence! Technorati should pitch the team marketing departments interested in tracking and assisting fan sites. Six Apart or Userland could help with player journals. Teams need their own templates for blogging sites as well, to help with grassroots marketing efforts….
Spider-Man 2 in baseball stadiums
Webbed logos of the upcoming film “Spider-Man 2” will appear on bases and on-deck circles in 15 stadiums during interleague games June 11-13. Foam fingers and masks with the “Spider-Man 2” logo will be given away at some ballparks as well. First there were the Blogger and LiveJournal templates. Now they place their ads inside the baseball diamond….
HiMPACT Sports Technology
HiMPACT Sports Technology breaks down sports broadcasts into only the actual plays and highlights. NY Times reports on the technology. “[R]educes a three-hour baseball game to an eight-minute experience.” Very useful for baseball coaches, but it seems like the soccer version could use some work before it can be used by staff. Highlights are not enough to evaluate play from a coaching point of view….
St. Paul Saints professional baseball player for a day
The St. Paul Saints of the Northern League are auctioning the opportunity to be a professional baseball player for a day. “[T]he winning bidder will work out with the team and will be guaranteed an official plate appearance.” Bidding ends on May 3. Step out to the plate in front of 6,000 fans and take a few swings against the Sioux Falls Canaries….
Jenna Cooper, University of Nebraska captain, dead from gunshot
Jenna Cooper, captain of the University of Nebraska women’s soccer team and member of the U21 player pool, died yesterday from a gunshot wound in her throat. The Nebraska soccer team was celebrating the close of its spring training season….
San Jose Sharks use Tablet PCs on the sideline
Katie Dean of Wired writes about the San Jose Sharks use of Tablet PCs and software by XOS Technologies to follow game plays. A digital video recorder hooked up to a server records the game and then wirelessly transmits the data to a tablet PC. Hunter can then use a stylus or a remote to mark key moments in the game — like a goal for, goal against, power play or penalty kill — so that he can return to them with a quick click. He can diagram over the video as well…
North Pole soccer
Two nuclear submarines, the HMS Tireless and USS Hampton, surfaced near the North Pole today for a game of soccer….
Eric Wynalda : Focus on the core fans
Eric Wynalda says “our core fans are the only ones who matter.” Stark contrast to Mark Cuban’s comments I mentioned on Wednesday. “Our fans now know our names, and it’s time we start doing a better job of learning theirs, because there will come a time when that might not be possible.”…