Dan Schoenbaum, vice president of strategy for Compuware, writes about ways software teams can work together, and closer to the customer, to create better software. Weblogs are one of the ways software writers can be in direct contact with customers. I could not find Dan’s weblog.

While weblogs and e-books may be seen as personal publishing to some, there is still a large market for publishing-on-demand books. Gayle Feldman of the New York Times takes a look at new ways book publishers are focusing on smaller authors for publishing-on-demand. For $499 the Borders Professional Publication will get you an International Standard Book Number (ISBN), a listing on Amazon, and 5 copies made available on Borders’ shelves.

Last night I met Scoble for dinner at Jing Jing in Palo Alto. Don Park and Al Nevarez were also in attendance. Interesting conversations about the past and future of weblogging. Many people seemed to have tried out the trend, but the quality writing seems to have decreased. We discussed better methods of peer review and aggregation. Micah Alpern joined us at University Coffee Cafe. We talked about ways eBay should be preparing for Windows Longhorn. Reputation came up again, this time related to service reputation linked to a friend of friends or community. Does a weblog add eBay reputation? It certainly lets the buyer know you are real person with long-term interests.

Apple’s new flagship San Francisco store opens tomorrow morning at 10 A.M. Since May 2001 Apple has opened a new store every 13 days. An average of 1000 people visit each Apple retail store daily. Over 50% of purchases are from first time Mac buyers. Employees are trained for 3 to 7 weeks before they come to an Apple store. Apple had 1,352 applicants for the San Francisco store, and hired 70. 35 of these employees are trained in Photoshop, Final Cut Pro and similar software. 20% of the people who come into an Apple store visit the Genius Bar. Wired News has a story about the 200 “lucky bags” available for $250 Saturday morning. OSX FAQ has some pictures inside the store as well as the full audio from yesterday’s press conference. The line outside the store started at 9 P.M. last night. I will try to visit the store sometime this weekend, most likely on Saturday when it is hopefully not as crowded.

Showa Shinzan International Yukigassen, the de facto world snowball-fight championship, takes place yearly in Sobetsucho, Japan. Sebastian Moffett profiles the tournament on the front page of today’s Wall Street Journal. Players wear white jumpsuits and strap on a helmet for protection from the regulation snowballs between 2.56 and 2.76 inches in diameter. The game is combination dodge ball and capture the flag. Some teams practice year-round.