Content developed exclusively for the iPhone helped web publishers rethink content display beyond the desktop browser. Reimagining web content for small screens with bandwidth, latency, and interaction constraints provided publishers with an introduction to widget concepts and a broader web strategy. iPhone OS 2.0 ignited new mobile development in 2008, which should carry over to new platforms in 2009.
Today's publishers need to think beyond the fixed location of their website and fully integrate with the large hubs of user activity on the desktop, mobile phone, social networks, blogs, and web pages at large. Syndication and widgets power new opportunities to carry content beyond the walls of a single site and into some of the largest brands in the world yet some publishers still haven't gotten the message. I recorded a 1-hour video presentation earlier this week to better explain the syndication and widget landscape to web publishers.
On Tuesday Yahoo! launched its Open Strategy, exposing Yahoo! account data and social connections to third-party developers. Yahoo! Open Strategy is the third pillar of faith announced by CEO Jerry Yang last year during the company's rebirth. Y!OS is the new glue connecting the next versions of Yahoo!'s own properties and will eventually power more relevant advertising across the network. In this post I will provide an overview of the new Yahoo! services and its impact on both Yahoo! and third-party developers. Yahoo! Open Strategy is one of the keynote presentations at Widget Summit next week.
The Internet is coming to your TV, reclaiming your split attention span from the other gadgets around the house. Intel announced its latest effort to power your living room yesterday with new media processors, reference designs, and software stacks that may eventually find their way into the cable boxes, Blu-ray players, and home media centers of 2010. Intel partnered with Yahoo! to deliver Internet-connected widgets, advertising, and content to potential partners with a software stack branded The Widget Channel. What new opportunities are available inside the Widget Channel platform? When is the right time to implement?
Microsoft's Windows Vista operating system includes support for widgets on every desktop. Windows widgets are permanently docked in a sidebar, providing up-to-date information and easy access to small tasks throughout the day. In this article I will walk you through the major components of a Windows Vista Sidebar gadget including major differentiating features, best practices, and tips for widget packaging and distribution.
The total number of widget platforms and deployment options intimidate many newcomers. Each platform offers a unique audience and features, but widget basics remain the same across Windows Vista, Nokia S60, Google, MySpace. and more. In this post I will outline the basic components of a widget including static assets, user preferences, processing remote data, and rendering your final widget.
Microsoft opened a new online marketplace last night to sell a new class of desktop and web applications directly to consumers. The new version of Windows Live Gallery extends the existing Windows Live Gold partnership program with premium content listings, partner storefronts, and the ability to charge Microsoft's users for each new widgets.
Google Desktop widgets can now be embedded in your iGoogle personal start page. This new functionality adds OS-level functionality such as CPU utilization, currently playing tracks in iTunes, or a battery indicator inside a Web interface. Google Desktop 5.5 is now available in a widget-only version to bridge these two worlds.
The Widget Summit schedule is now complete, and I am pretty happy with the results. My goal for the conference is to provide two days of intensive education about the current state of the widget industry and share best practices with the many new publishers entering the space. This year's conference spans two days, October 15-16, covering both the business and implementation of widgets. I will share some of my speaker notes before the conference, but first let's take a look at some of the overarching themes of Widget Summit.
Widget terminology often confuses newcomers. The variance of terms — widget, gadget, module, badge, button, etc. — can create impressions of a fragmented industry in its early days, not able to agree on anything as simple as a name. In this post I will walk you through the etymology and nomenclature of widgets and its variances. I interpret each term as a separate meaning, not a synonym, depending on the structure and use of widget content.
The widget technology we take for granted today has been over 25 years in the making. Small pieces of customized desktop and web content have made their way into our lives whether you call it an accessory, a widget, a web part, or a gadget. This post highlights some key moments in widget platform history that have shaped where we are today.
I am hosting a two-day widget conference October 15-16 in San Francisco. Widget Summit is the sequel to last year's Widgets Live! conference, bringing together developers and product planners for a two-day perspective on the widget industry.
Yesterday Adobe announced support for H.264 and AAC decoding in the next version of its popular Flash Player plugin. The announcement will change the face of online video playback and production based on international standards. In this post I take a look at the major changes in Flash Player 9 "Moviestar" and how it may affect multimedia publishing on the Web.
Apple is syndicating iTunes purchase history and user reviews as Flash widgets and Atom feeds under a new program called My iTunes Widgets. Any iTunes Music Store customer can opt-in to sharing their subscribed podcasts, purchased music, music video, TV shows, movies, and positive reviews through an account preference set in the iTunes application.
In this post I'll outline different ways you can take advantage of Google's architecture to serve your widget content to the world. I'll cover various depths of integration and their branding and licensing issues.
In this post I'll provide tips and tricks for widget developers interested in serving fast, reliable widget content to as many people as possible. I'll highlight some of the best practices for serving web content and their specific application towards widget development.
In my last post I wrote about web widget formats: the ways we render widget content within another web site. Web widgets are dynamic, living, breathing pieces of content and often need new data from external services to stay fresh and topical. In this post I'll summarize popular methods of updating a widget's dynamic data using remote HTML framing, plain-text, JSON, XML, and web feeds. I will detail use cases of each format, provide example data to illustrate the data, and document the appropriate request and parsing libraries in major web widget platforms.
Web widgets vary by platform and provider but generally come in four basic flavors: JavaScript, embedded object, blog plugin, and frames. Anyone publishing widget content online should know a few basic concepts shaping their decision and choose the right mix of software and content based on their target. In this post I'll walk through some of the basic advantages, disadvantages, and considerations for each type of widget content and bring you up-to-speed on a few current widget deployment options.
Google is directly investing in small companies to expand the popularity of its iGoogle product. Google Gadget Ventures grants popular Google gadgets $5,000 for further development. Popular widget businesses are eligible for $100,000 in seed capital with Google taking an equity stake in each company. Google expects to invest $700,000 or more in third-party widget development over the next year. About 9% of Google's gadget directory would be eligible for the grant consideration based on the Google Gadget pageview analysis I last conducted in April. How it works A gadget must have at least 250,000 gadget views per week to…
Steve Jobs announced the iPhone development platform at last week's Worldwide Developer Conference to sighs of disappointments. Mac developers were anxious to develop new applications for the the most anticipated consumer electronics device in years, only to be told they should code fancy websites instead. The 9-minute iPhone development demonstration during the WWDC keynote was a bit confusing for anyone new to Apple widget development. In this post I'll break down a few Apple widget components, transport you to the iPhone development world, and explain a few restrictions and lock-downs common in the mobile phone industry. Dashboard under the…
Microsoft will offer three tiers of partner support for Windows Live Gallery according to a podcast with Chris Butler this week posted on LiveSide. Companies and brands may partner with Microsoft to highlight their Windows Live Gadget offerings for preferred inclusion in the Live.com personal homepage, Windows Live Spaces sidebar, and the Windows Vista sidebar. Windows Live Gallery partners receive visual differentiation in the customization listings and programmatic access to the Gallery serves to add and update new Microsoft gadget content. Microsoft plans to offer external developers three tiers of support: Gold partner A premium offering associated with an…
Webmasters will soon be able to auction off widget space on their sites and blogs managed and marketed by advertising powerhouse Google. Advertisers will produce a Google Gadget in standard IAB unit sizes for distribution across the Google network at CPC or CPM billing rates. Google will bolster its current Google Analytics package to support better tracking paid and free widget campaigns in this sub-page and asynchronous pageload environment. The Google Gadget advertising beta program was publicly announced during a marketing summit for the automotive industry according to Online Media Daily. By the end of 2007 Google will offer its…
Widgets are coming to Series 60 handsets this Fall, bringing tiny pieces of content onto the application menu of the world's best-selling smartphone OS. The S60 Web Run-Time builds upon the existing open source technologies in the S60 browser and provides a development experience very close to Apple's Dashboard widget environment. The widget software will be available in version 3.2 of Nokia's operating system due out this Fall. The Series 60 operating system is currently installed on over 85 million mobile devices produced by Lenovo, LG, Nokia, and Samsung. S60 widgets are marked up using HTML, CSS, and JavaScript…