Google is directly investing in small companies to expand the popularity of its iGoogle product. Google Gadget Ventures grants popular Google gadgets $5,000 for further development. Popular widget businesses are eligible for $100,000 in seed capital with Google taking an equity stake in each company. Google expects to invest $700,000 or more in third-party widget development over the next year. About 9% of Google’s gadget directory would be eligible for the grant consideration based on the Google Gadget pageview analysis I last conducted in April. How it works A gadget must have at least 250,000 gadget views per week to…
Category Archives: Social
Widgets on your iPhone
Steve Jobs announced the iPhone development platform at last week’s Worldwide Developer Conference to sighs of disappointments. Mac developers were anxious to develop new applications for the the most anticipated consumer electronics device in years, only to be told they should code fancy websites instead. The 9-minute iPhone development demonstration during the WWDC keynote was a bit confusing for anyone new to Apple widget development. In this post I’ll break down a few Apple widget components, transport you to the iPhone development world, and explain a few restrictions and lock-downs common in the mobile phone industry. Dashboard under the…
Windows Live Gallery partners program
Microsoft will offer three tiers of partner support for Windows Live Gallery according to a podcast with Chris Butler this week posted on LiveSide. Companies and brands may partner with Microsoft to highlight their Windows Live Gadget offerings for preferred inclusion in the Live.com personal homepage, Windows Live Spaces sidebar, and the Windows Vista sidebar. Windows Live Gallery partners receive visual differentiation in the customization listings and programmatic access to the Gallery serves to add and update new Microsoft gadget content. Microsoft plans to offer external developers three tiers of support: Gold partner A premium offering associated with an…
Google Gadgets are now an AdSense unit
Webmasters will soon be able to auction off widget space on their sites and blogs managed and marketed by advertising powerhouse Google. Advertisers will produce a Google Gadget in standard IAB unit sizes for distribution across the Google network at CPC or CPM billing rates. Google will bolster its current Google Analytics package to support better tracking paid and free widget campaigns in this sub-page and asynchronous pageload environment. The Google Gadget advertising beta program was publicly announced during a marketing summit for the automotive industry according to Online Media Daily. By the end of 2007 Google will offer its…
Podcast: Social media trends with Charlene Li
Social computing has changed the way we interact with the Web. Our information consumption and production benefits from the participation of the crowd in its various forms, creating niche audiences and new types of curators independent of space and time. We’re connected to local experts on hiking, cooking, parenting, programming, and much more. Yet social media extends beyond the realm of content creators, bolstered by the comments, ratings, rankings, sharing, and reading masses that help us find the content we seek. Forrester Research released a report last week, Social Technographics, detailing levels of social media participation among 10,000 adults and…
Nokia Widgets for Series 60
Widgets are coming to Series 60 handsets this Fall, bringing tiny pieces of content onto the application menu of the world’s best-selling smartphone OS. The S60 Web Run-Time builds upon the existing open source technologies in the S60 browser and provides a development experience very close to Apple’s Dashboard widget environment. The widget software will be available in version 3.2 of Nokia’s operating system due out this Fall. The Series 60 operating system is currently installed on over 85 million mobile devices produced by Lenovo, LG, Nokia, and Samsung. S60 widgets are marked up using HTML, CSS, and JavaScript…
Google Gadget ecosystem statistics for March
The Google gadget ecosystem received 960 million pagevieiws last week, a 36% jump from numbers reported by the search giant just one month ago. Users are adding themes, videos, games, and even a few productivity tools to their personalized homepages and blog sidebars, creating new content for fun and business. In this post I’ll provide some new statistics about Google gadget growth over the past month, building upon my larger statistical overview of Google Gadgets in early March. March saw the rebirth of two widget brands, and spring cleaning on a few others. On March 8 Yahoo! launched a major…
MySpace CSO on keeping users safe
This month’s CSO Magazine features an interview with MySpace security czar Hemanshu Nigam. The article discusses the wealth of available information about the site’s 150 million members for both good and bad purposes, and ways MySpace is working to clean up and protect its community and brand. Parent company News Corp. wants to create a safe community attractive to new users and advertisers, yet MySpace members are so active and so varied it’s not always an easy task. Nigam formerly worked for heavy-handed intellectual property enforcers Microsoft and the MPAA. Interesting excerpts No senior citizens MySpace members can no longer…
State of the Google Gadget ecosystem: gadget features
Gadget platforms have many levels of integration and customization beyond a metadata wrapper and some markup. Beginners and tinkerers might stick to the basics, but some gadget authors go beyond the plain essentials and add support for multiple languages, tabbed views, and specify any requirements a gadget may expect. In yesterday’s post I provided an overview of the Google Gadgets ecosystem, detailing the types of content and authors producing Google universal gadgets. Today I’ll dive into developer features and observed implementations. Language support Content types Gadget height Top built-in libraries Gadgets produced by Google Extra requirements Summary Language support Google…
State of the Google Gadget ecosystem
Last week the Google Gadgets team released page view numbers for gadgets in its directory, giving outsiders their glimpse of gadget activity across Google Personalized Homepage, Google Desktop, and syndicated throughout the web through Google Gadgets For Your Page. Over the weekend I crawled the entire Google Gadget directory, collecting information about every listed gadget to create a better and more complete understanding of a widget/gadget ecosystem including its level of health, geographic diversity of authors and supported users, popular categories, and some of the most popular gadget programming methods (just to name a few). In this post I’ll share…